California Department of Motor Vehicles Branding
Researched and developed new graphic standards, and created new marks, for modernization of California Department of Motor Vehicles (DMV) visual brand identity system. Conceptualized and designed marketing campaigns, promotional materials, and refreshed DMV Brand Guide. Studies, presentations, and branded content - including still and motion graphics, created and produced for California DMV below.
(Left) Designed and developed GoOnline mark and marketing campaign guidelines. (Right) Sample of top performing social media posts designed using Adobe Illustrator and Photoshop. Social posts conceptualized by Social Media Specialist, Monica Griffis, and (bottom right) DMV background photograph captured by Video Specialist, Claudio Jule.
Motion Graphics and Short-Video for Social Media
GIF to promote GoOnline campaign promoting online services to California. Created using Adobe Illustrator, Photoshop, and Premier.
Short video notifying public of modified office hours on César Chávez Day. Created using Adobe Illustrator, Photoshop, Premier, After Effects.
Brand Identity Study Booklet
Researched State of California and California Department of Motor Vehicles' (DMV) history and visual brand identity, curated existing iconography, and created new content, for new DMV Brand Guide booklet. Designed using Adobe InDesign.
